Why Custom Packaging is Essential to Your Brand

Product packaging is so much more than stuffing your goods inside a cardboard box, labeling it, and dropping it off in the mail. In this blog post, we’ll take a look at reasons why thoughtfully designed packaging is essential for your brand.

Product Packaging Tells Your Story

Branding is so much more than your logo; it’s also about how you tell your story as a business and what sets you apart from the competition. Believe it or not, your packaging plays an important role in that. 

How you present your products is an opportunity to share what your brand values. For example, if you offer eco-friendly products, it would be reasonable for customers to expect that your packaging is sustainably sourced. 

The boxes, bottles, and other packaging that your customers receive from you are ways you can “speak” to your customers. You can include your company origins, what makes the product in their hands special, how to use the product, and more.

You have a unique brand and your packaging should reflect that as well. 

Our in-house service guarantees that each box, label, and every other part of the packaging is suited to the product type.

Product Packaging Lets You Make A Good First Impression

How many of us have received packages in the mail only to be disappointed because the box is all out of shape or worse, the product itself has spilled or been broken? How many of us had this experience and decided not to buy from this business again?

You truly do get just one chance to make a good first impression, so make it count with carefully designed packaging for your products.

Whether customers purchase from you in-store or online, and especially if they are first time buyers, how they receive their goods makes a big difference to repeat purchases. Make a good first impression right out of the box (pun intended).

Product Packaging Elevates the Unboxing Process

As many video blogs with a solid following will show you, product unboxing has become an effective marketing tool. Unboxing appeals to our excitement when a mystery is unveiled. The process helps consumers learn more about a product, especially for those on the fence about purchasing.

Going above and beyond to design your product and the packaging elevates the unboxing process. Whether the person unboxing is a YouTube blogger your potential customers trust or a friend who is excited about their recent purchase, make sure your packaging is not an afterthought and is worth sharing. 

Tailor Your Packaging to Your Product

Well-designed products in poor packaging will not draw attention. On the other hand, a stunning box but poorly crafted product may not get you a repeat buyer. Form and function in your packaging should work hand in hand.

Working with print companies like Quality Printing ensures that every part of your packaging fits the type of product. Where your products are housed is important to keep it secure, functional, and attractive.

These are just some of the reasons why it’s important to invest in custom product packaging. At Quality Printing, we’re pros at creating the right packaging for your business. 

We offer product boxes in several unique styles to suit your requirements.

  • Straight Tuck End
  • Reverse Tuck End
  • Snap Lock Bottom (1-2-3 Lock)
  • Auto Bottom
  • Seal End

Our boxes are available in the following materials:

Cardstock

Available in glossy, matte, and high-gloss and SILK finishes. Choose from the following thicknesses: 14 pt, 18 pt, and 24 pt.

Corrugated Cardboard

For larger, heavier products. Options include Standard White, Premium White with a smoother surface and a glossy sheen, and Brown Kraft.

Custom Materials

Custom material options are available and are priced accordingly. Let us know what you’re looking for. We’re ready to help!

Upgrade Your Product Packaging Today

Keep your brand and print materials consistent with thoughtful design. If you need help with design from scratch, we can help with that, too! Our printing company works with businesses in San Diego and nationwide. Get in touch with Quality Printing to get a quote for your custom product packaging today!

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