7-Item Checklist For Real Estate Marketing Material
Do you ever feel like gaining the attention of your target real estate audience is like pulling teeth? If so, chances are your marketing approach could use a little work. When you take the time to develop a research-based, well-rounded marketing campaign that includes various types of real estate marketing material, it becomes much easier to earn (and keep) the attention of your intended audience.
The sooner you refine your marketing plan, the sooner you’ll experience results. Here’s a brief, 7-item marketing material checklist for real estate professionals:
Professionally designed brochures can make a positive statement for your real estate business. Buyers and sellers alike will take you more seriously when you have beautiful brochures that represent your business well. Therefore, it’s worth it to invest in brochures that are printed to the highest quality standards and contain engaging written content and attractive images.
2. Door Hangers
They’re not used as often as they could be, but door hangers are a great way to quickly deliver your primary contact details and other important information to potential customers. Door hangers are just large enough for you to include an eye-catching image, property details, and essential contact info or open house dates. Choose full-color door hangers to maximize visual interest.
3. Business Cards
Business cards have long been a popular type of real estate marketing material. They’re small enough to tuck into a purse or wallet, making them exceptionally easy to hand out to people you meet every day.
When it comes to designing and purchasing business cards, don’t scrimp. If you print on low-quality cardstock or cut corners to save a little money, your business cards won’t positively represent you. We understand you’re probably not a designer, which is why we’ll go out of our way to help you design business cards that are sleek, stylish, and demand attention for all the right reasons.
Flyers are lightweight and easy to place in areas where your target audience is most likely to see them. In addition, flyers are an excellent opportunity to showcase properties, announce open houses and other events, and share contact information so interested buyers can easily reach you.
5. Presentation Folders
Presentation folders can leave a lasting impression on potential customers. You can leave presentation folders behind with interested parties who want to learn more about the services you offer or the properties you represent. Presentation folders include pockets where you can tuck flyers, business cards, vendor recommendations, etc.
6. Sell Sheets
A sell sheet is a simple, affordable type of real estate marketing material. It can easily hand out to interested parties. You can print your sell sheets in full color for maximum visual appeal. You can also utilize both sides of a sell sheet to print your contact information and property images.
7. Social Media
Though social media isn’t technically a “marketing material,” it’s a powerful marketing platform you should be using to promote your real estate business. To get your content noticed by the right people, consider using relevant hashtags.
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